Creepiest Billboard Ever?

Government officials in New Zealand have installed billboards on the highway to bring awareness to the reckless driving that has resulted in an unprecedented number of fatal crashes recently. Whenever it rains a picture of a child’s face begins to bleed out of all of its orifices like something from a Japanese horror film that will eventually spawn a poorly remade American version.

The authorities say that the billboards have been effective (doubt it) but wouldn’t it be ironic if they were so attention grabbing that they caused more accidents? Any of my Chicago people remember those huge Dennis Rodman billboards with the changing hair color?? Ah, those were the days.

Spotted @ Gizmodo

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